WHAT IT MEANS TO BE A DIGITAL AMBASSADOR
The world is a massive place. Can you imagine 7 billion humans? I can’t imagine it. All the names, all the personality quirks. I know it’s possible, but I can’t possibly imagine all the variations on the human being.
Let’s start smaller.
If you walk into a building with 7,000 people in it, and somehow you are able to afford the time to hang out and get to know each one, chances are there will be hundreds with which you strike some kind of a chord with them on one topic or another. Let’s call them moderately interesting.
There will be dozens that you strike multiple chords of resonance with and each chord strike amplifies your interest in them. These are the kind of people you would want to persue after being in the room with them and make a friendship beyond this chance occurrence. Let’s call them mildly interesting.
It’s likely you will find a handful or more with whom you really hit it off. These people turn you on (and not in the physical sex sense). Your creative aspects are running on full cylinders when they speak or engage you. These people are rare and have the connection to possibly forge a long lasting, functional and productive relationship. Let’s call them very interesting people.
Just maybe…you will find someone, just one, so incredible that they inspire you to do anything. The sky is the limit!
RECAP: In a building of 7,000 people…
–Hundreds would be mildly interesting
–Dozens would be very interesting
–1 (maybe?) will be extremely interesting
Quite obviously, the tantalizing notion of meeting an awesome person is what we are after. Meeting interesting people is cool but that isn’t what gives you fuel for your passion.
This possibility of an extremely interesting person isn’t that likely. Just how often do you meet incredibly special people?
This is how many of us meander our way through old school, “Brick and Mortar” socializing. Perhaps my ratios are a bit off, but the concept still applies. Just maybe, one day, you will find that extremely interesting person. You can only meet so many people, after all, so you never really look for it. You just hope.
This is unfortunate because the further you move up the spectrum of interesting people, the more likely you can collaborate to create something with passion and of value to others. We should be striving and yearning for connections with extremely interesting people. And everyone has extremely interesting people floating around out there, waiting for the connection to happen.
While we can theoretically realize that those rare connections would be great, we just don’t experience them that often in our lives.
Digital socializing is different.
MAGNIFYING THE SCALE FLIPS IT ENTIRELY
Now imagine 70 million people, about 1% of the population today. You can be pretty sure that more than this amount have access to the internet almost at will.
That’s a lot of combing through to find meaning. But more people means that much more likelihood that you can find a passionate, perfect match for collaboration.
By estimated scale created above…our numbers would be 10,000 times what we guessimated before.
-We could find millions of mildly interesting people. (10,000 x 100s)
-We could find hundreds of thousands of very interesting people. (10,000 x “dozens”)
-We should be able to hundreds of extremely interesting people. (10,000 x >1)
First and foremost, Digital Ambassadors find the friends, but the true hunt is for hyper-meaningful relationships.
What would you do with 200 extremely interesting people ready to collaborate with your project?
By aiming for this goal, I can give my organization more positive creative energy available to them at their fingertips.
In many ways a digital ambassador is like a social media manager.
The ambassador provides organization, a game plan, posts content, and interacts with the public on social media for an organization. Businesses and non-profits alike have found extreme value in interfacing with people digitally, but few are able to add social media as just another hat they wear at the office. It’s important enough that organizations are hiring full time positions for their social media management.
On a deeper level, however, a digital ambassador is much more than merely a manager. In fact, “manage” is not at all what a digital ambassador does, although they do post on social media platforms for their respective organizations.
The word “ambassador” means an authorized messenger. We typically use ambassador for people who represent countries in international relations, but the word accurately depicts what I am doing with Agile Learning Centers.
In case you weren’t aware, Agile Learning Centers aren’t interested in management, or rather unique forms of management. The name “agile” lends itself to the principles that guided the Agile software revolution, which completely upended traditional forms of managing large coding related projects. Those projects largely produced meaningful results by eschewing traditional management forms and facilitating a collaborative Do-acracy. ALCs utilize some of the tools and practices from Agile and therefore a social media manager is word not well suited in the ALC lexicon.
It is also a physical metaphor, i.e. that one’s learning is extremely flexible to the needs and desires of each learner. ALCs would have little need for “managers” in the traditional sense of the word. I am expanding upon the meaning of social media management beyond the managing diving right into the essence of social media.
THREE CORE PRINCIPLES
Here are 3 core principles of a digital ambassador (DA):
1) They embody the system they represent. This embodiment then presents itself on various forms of digital media as both an emitter of factual information from the organization out, and as a conduit for relevant outside information moving inwards.
Unless one wants to be communicating to an actor who pretends to like what they represent, a DA actually believes and holds the same coherence of the organization they speak for. They embody the principles and come to know the system as something worth spreading.
DAs will utilize social media tools as necessary without losing the vision of being an embodiment of the organization first and foremost.
2) They find meaningful and hyper-meaningful connections
Hyper-meaningful relationships are those rare points of human contact where each human involved feels the highest forms of collaborative, creative energy they know. What was rarely possible in old school forms of socializing now become likely. Digital Ambassadors search these out nonstop.
3) They know the rules of the game and bend them when necessary
Social media is merely a game with rules. It helps to remember that a lot of the rules we make are arbitrary. With the internet providing access to hundreds of millions of people, I can SEE the extremely interesting connections before they can happen. If one of those connections happens to not use social media, should I just forget about it?
OF COURSE NOT!
Write them an email! It’s these kinds of rules that we will bend.
WHERE SOCIAL MEETS AGILE
These three principles fit perfectly for Agile Learning Centers.
This space here will provide self reflecting feedback as to how we are putting these principles into action. In accordance with embodying the ALC vision, I will use this blog as way to provide shareable value for the next digital ambassador/s and/or social media spokesperson as the network grows.
Until next time!
Find us at
@ALC Network on Twitter
ALC Network on Facebook
ALC Network on Google +
More coming soon!